Amazon Marketing Tools
Game-changing strategies to crush Pay-Per-Click Advertising, promote brand awareness, and boost customer engagement.
Tools:
Adtomic-
Amazon PPC Tool
Run Pay-Per-Click Campaigns
AI-powered PPC software designed to maximize your Amazon Advertising ROI. Leverage advanced optimization & automation capabilities to level up your advertising game. Create, manage, & optimize PPC campaigns with ease.
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- Increase outside traffic
- Run Amazon PPC Ads
- Achieve your growth potential
FAQs
Amazon marketing is the process of promoting your Amazon brand/products. Amazon Marketing can include pay-per-click ad campaigns (whether it be on Amazon, Google, Bing, etc.) and building promotional landing pages to leverage on social media.
Amazon marketing tools are third-party SaaS solutions that enhance Amazon sellers’ ability to run pay-per-click and social media campaigns. They can take a number of different forms. Helium 10’s Amazon marketing tools primarily revolve around running Amazon PPC campaigns, and building promotional landing pages to leverage on social media.
You need an Amazon marketing tool to expand your reach to potential customers that may not find your product listings organically in Amazon’s search results.
The best Amazon marketing tools for sellers include Helium 10’s Adtomic (an Amazon PPC campaign management tool). This tool will set you up for successful advertising on and off the Amazon platform.
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How to Market a Product on Amazon
You have found the perfect product to sell on Amazon. You have found a killer deal with a trustworthy manufacturer overseas. You have leveraged Amazon keyword research tools to create a robust product keyword list. With Amazon listing optimization tools, you have crafted an immaculate Amazon listing, with eye-grabbing imagery and a second-to-none product description. Your product has launched… but you aren’t going anywhere.
The Amazon ecosystem is the most competitive space for e-commerce sellers on the internet. You can stare at Seller Central all day counting sales metrics but ultimately, the most treasured currency on Amazon is a bit more… biological than many would think: eyeballs. If you are not getting your product in front of eyeballs, you cannot truly grow your brand. Likewise, if you are not growing, you won’t be reaching those eyeballs anytime soon.
So, where should you start? At Helium 10, we’re in the business of making things easy. (Fortunately for you, business is good!) With that in mind, let’s focus on the two primary sources for virtually all Amazon marketing strategies: #1: outside (off-Amazon) Traffic and #2: Amazon sponsored ads (also known as PPC or “pay per click”). You do not magically appear on page one of Amazon search results, however, a fundamental understanding of these two strategies will give you the closest thing to “magic” that Amazon has to offer: a shot at your own, continually profitable brand.
The Best Amazon Marketing Tool
Creating the perfect product and listing is one thing; getting it in front of as many eyeballs as possible is a completely different ball game. We couldn’t possibly call ourselves an “all-in-one” FBA tool suite without including an Amazon marketing tool to help sellers with PPC and external marketing.
Adtomic
Having your Amazon PPC campaigns operate like a well-oiled machine is a necessity these days if you’re going to conquer page one of search results. Adtomic is an Amazon PPC tool that completely reshapes the way sellers tackle their pay-per-click campaigns.
- Track all your advertising decisions with a high-level, simplified view of campaigns, suggestions and metrics, including total advertising cost of sale (TACoS).
- Automate your bid strategies to help organize your marketing efforts and save you valuable time.
- Streamline hours of manual search term placements into minutes of easy sorting and filtering. Adtomic allows sellers to sort and view potential keywords or negative targets with the click of a button.
Adtomic was built to be a chameleon for both types of Amazon sellers:
- Those who are new to PPC and need a tool to guide them through a simplified, user-friendly advertising dashboard.
- Those who are experienced with PPC and simply need a way to organize and automate their own advertising decisions.